“I Like Giving Back” — Hon. Amb. Oladayo Aina Opens Up On His Journey, Passion, And Purpose

In an exclusive encounter with Nationalreports, Amb. Oladayo Aina, the CEO Adverts247 and Betanet247 shares what fuels his relentless drive, where it all began, and why giving back brings him the most joy.

In this Interview, Nationalreports gathered that Hon. Amb. Ola Aina, the founder of Ola Aina Support is more than a businessman or politician—he’s a builder of dreams, a voice for his people, and a solution-provider who believes in prosperity through service.

Excerpts

Can you tell us a bit about your background — where you grew up and what inspired you early in life?

I’m Oladayo Aina, popularly known as Ola Aina, proudly from both Yewa North and Abeokuta South in Ogun State.

My educational path began at Nigeria Customs Staff School, Idiroko, then continued at Comprehensive High School, Ayetoro. I earned multiple diplomas in Mass Communication and pursued degrees in Educational Management and Political Science before attaining a Master’s in Public Administration. Today, I’m living my dream—pursuing a PhD in Public Law at Lead City University, Ibadan.

Growing up, I always had a desire to solve problems and build something meaningful for the public. Even as a young boy, I imagined creating innovations that could serve my country and the world.

What motivated you to venture into the advertising and media space, particularly with a focus on billboards?

The journey started in 2007, during my time in Ibadan. I had a ride-hailing blueprint in mind before it became a global trend.

That innovative spirit eventually evolved into a passion for transforming advertising through technology. I saw a gap—advertisers not getting value or reaching their true targets—and that pushed me to build Adverts247.

I wanted an interactive, effective system that delivers results and revolutionizes traditional billboard marketing.

Were there any key people, mentors, or events that shaped your decision to become an entrepreneur and grassroots politician?

My journey has always been driven by a strong desire to serve and uplift my community. While I’ve had people who supported me, my greatest motivation was the consistent urge to solve societal problems and be a voice for my people. That spirit naturally led me into grassroots politics, where I could connect, represent, and initiate change for my community.

How did the idea of Adverts247 come about, and what were the early days like?

Adverts247 wasn’t born overnight. It was the product of years of visioning, especially during the ride-hailing idea phase. I realized I could use transportation systems to power mobile advertising. That’s how “ads in transit” was born—interactive, mobile, and 24/7. That’s how we came up with the name, Adverts247 (also fully registered).

What challenges did you face in setting up your business, especially in the advertising industry, and how did you overcome them?

It was tough, the pressure was real, but we triumphed. Today, we’ve marked five strong years in the media space.

How do you balance being a grassroots politician with running a business — and how do the two worlds complement each other?

They naturally complement each other. Business gave me the structure; politics gave me the platform to engage and impact people directly. My second degree in Political Science helps me navigate both spaces with ease, and the business is structured enough to run smoothly, even in my absence.

How has Adverts247 evolved over the years, and what services set you apart in the advertising space today?

We’ve gone beyond static billboards. Adverts247 offers interactive, mobile advertising that reaches people on the go. Our system lets businesses transact even while they sleep. It’s powered by smart, AI-driven media tools. We’ve set up digital and static billboards across Lagos—including Ikeja, Ikoyi, and Sura Market—designed to revolutionize the ad experience.

What’s your leadership philosophy, and how do you manage your team to keep the vision alive?

Leadership is about managing human resources effectively. We hire people with strong integrity and industry experience. We train them and make sure they share our core values. Delegation and accountability are key. I don’t need to know someone personally before employing them—just their capabilities and track record.

What are some of the unique advertising campaigns you’ve run, especially on billboards or grassroots platforms?

We’ve handled numerous campaigns across Lagos—on both the mainland and island. From digital to static, we’ve placed billboard campaigns in strategic locations. But what makes us unique is our focus on interaction. Our in-transit ads not only inform but engage people in real time, even entertaining them during their daily commutes.

Leveraging modern advertising strategy, ADVERTS 247 supported the 2023 Renewed Hope Tinubu/Shettima presidential campaign through “In-Ride advertising”

By utilizing BRT buses and Uber taxis, we created buzz, increased talkability, and enhanced general acceptance of the APC presidential candidates with continuous advert videos played in these mobile units. We also promoted Facts and Figures of Governor Babajide Sanwo-Olu’s milestone achievement.

How do you engage with the grassroots community, and what role does advertising play in grassroots politics today?

Grassroots politics and advertising are intertwined. Media is the megaphone of grassroots advocacy. I’ve used advertising not just for products but to amplify community voices. Through my NGO, we’ve done countless outreach programs—distributing solar streetlights, school materials, food relief, and medical care in Yewa North. We recently commissioned a vocational center named after Governor Dapo Abiodun to empower locals through skill acquisition.

Where do you see Adverts247 in the next 5 to 10 years?

The company is on a fast-paced trajectory. We’re not just growing; we’re redefining how advertising works in Africa. Clients now see that our platform guarantees true value and conversion. Our mission to fight “advertising injustice” is just beginning.

Are there any new projects or expansions you’re excited about?

Yes, but, I can’t reveal much. Just know there’s a lot happening behind the scenes that will shake the industry positively.

What advice would you give young entrepreneurs or aspiring grassroots politicians trying to find their path?

Perseverance. Growth is natural—it takes time and discipline. Be resilient, stay patient, and embrace learning. That’s how you build something that lasts.

If you could go back and give your younger self one piece of advice, what would it be?

Never doubt the value of service. Keep solving problems, no matter how small. Stay consistent in doing what makes you happy and helpful to others.